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Introduction to Program Evaluation

August 11, 2021 @ 1:00 pm - 4:00 pm

Program evaluation is a systematic, data-driven review of a program within an organization designed to:

  • Answer questions about program effectiveness and efficiency
  • Ensure program activities are connected to the organization’s strategic goals
  • Provide information that helps increase an organization’s ability to fulfill its mission.

Program evaluation allows program staff, and other stakeholders, to make evidence-based decisions. Organizations can choose to evaluate for a number of reasons, including: determining whether program goals have been met, refining programs to improve overall effectiveness, and enhancing promotion and marketing of a program to the public. In this seminar, which is designed for individuals with no prior knowledge of program evaluation, we will share information that will outline the purpose of a program evaluation, the steps to conducting an effective evaluation, and offer practical guidelines for people looking to conduct program evaluations within their organizations.

After attending this workshop you will be able to:

  • Understand basic concepts and principals of a program evaluation
  • Identify all components of the program evaluation cycle
  • Create a theory of change
  • Make a plan to implement an evaluation in their organization

Program Level: Basic
Prerequisites: None
Instructional Method: Adult In-person Classroom
Social Worker CEU Credits: 3 hours

Cost: $65 members / $115 non-members

Please note: Registration closes at 12 noon the day prior to the class. All registrations are subject for approval.





Guillermo Villalobos, PhD

Guillermo is an Outcomes and Evaluation Consultant with CNM. He has over 8 years of experience leading research projects at the University level, and over 3 years of experience in research and evaluation work with non-profit organizations and government agencies. He is experienced in study design, quantitative and qualitative research methods, tool development, data collection and management, report writing, and presenting results to experts and the general public. He has also published in peer-reviewed and other professional journals, and has presented his research at professional conferences. Mr. Villalobos is a member of the American Evaluation Association and the Society for the Psychological Study of Social Issues. Guillermo holds a Doctor of Philosophy in Interdisciplinary Social Psychology from the University of Nevada, Reno; a Master of Arts in General-Experimental Psychology from California State University, San Bernardino; as well as a Bachelor of Arts in Psychology from University of California, Riverside.


August 11, 2021
1:00 pm - 4:00 pm
Event Category:


Energy Square One
4925 Greenville Avenue, Ste 106
Dallas, TX 75206 United States