Visual Communications Strategist

HighGround Advisors
November 10, 2023
Dallas, Texas, Texas
Job Type


The Visual Communications Strategist will design and develop engaging strategies and campaigns
through multiple channels to increase brand awareness and promote our client solutions. The Visual
Communications Strategist should be a business professional with an advanced ability to understand
the big picture while managing daily marketing tasks.

As a Visual Communications Strategist, you are a part of the client solutions team and have a passion
for brand integrity and storytelling through design. Beyond a graphic designer, you work as a
marketing generalist with exceptional design, administrative and project management skills. As such,
you enjoy wearing multiple hats and are eager to tackle any request that comes through the pipeline.
Marketing channels are vast, and you have a solid foundation in them all. Full of initiative, you are a
self-starter. You are a team player but can take an idea and run with it with little supervision. You
quickly gain trust and respect to establish and maintain relationships. You have impeccable attention
to detail and an eye for design standardization.

Essential duties and responsibilities

  • Serving as in-house creative designer for all corporate materials including social media
    graphics, email graphics, prospective and existing client partner presentations, newsletters,
    conference displays, invitations, internal and external forms, brochures, etc.
  • Conceptualizing and delivering creative content that aligns with our brand messaging and
  • Contributing to brainstorming meetings and the development of new ideas
  • Managing multiple projects and timelines, from concept through completion
  • Managing HighGround’s social media profiles and presence, including Facebook, Twitter,
    LinkedIn, and additional channels that may be deemed relevant.
  • Maintaining and updating website content management system (CMS)
  • Developing and managing conference, sponsorship and event calendars
  • Packaging and shipping conference materials
  • Maintaining templates for all corporate communications, ensuring brand guidelines are being
  • Coordinating the design and production of branded items such as stationery and giveaways
    while maintaining inventory
  • Coordinating headshots and other photography requests
  • Executing current and prospective client drip campaigns
  • Assisting with the ongoing development and maintenance of our CRM database as it pertains
    to corporate communications
  • Managing and prioritizing daily marketing requests varying in scope
  • Staying current with the latest industry trends and techniques (e.g. AI capabilities)
  • Participating in Client Solutions Team meetings
  • Safeguarding brand tone, look and feel

Competencies and qualifications

  • A Bachelor’s degree in communication/graphic design, marketing, communications, public
    relations, business or other related field
  • 4-6 years of experience in communication/graphic design, marketing and/or communications
  • Prior experience working on a wide range of marketing functions including branding,
    communications, advertising, email marketing, digital marketing, website, content creation is
  • Strong knowledge in Microsoft Office and Adobe Creative Suite (InDesign, Illustrator,
    Photoshop, Premiere)
  • Videography experience a plus
  • Experience with CMS and CRM systems preferred
  • Knowledge of all relevant and emerging social media platforms
  • Excellent verbal and written communication skills
  • Ability to work collaboratively at all levels within the organization, as well as work
    independently on individual projects and job assignments
  • Ability to be resourceful and display a strong desire to take initiative
  • Strong desire to learn and grow
  • Excellent attention to detail and creative ability
  • Experience prioritizing projects while demonstrating a service-oriented demeanor
  • Inclination toward productivity, with project management abilities

HighGround has a professional, open office environment

  • Routinely uses standard office equipment such as computers, phones, multi-functional copiers
    and filing cabinets
  • Usually sits to complete job functions, but may walk or stand, bend or stoop, for brief periods
    of time (access to sit-to-stand desks for optimal flexibility is provided)
  • Must be able to lift up to 25 pounds
  • Is required to have close vision, distance vision and the ability to adjust focus
  • Is required to have the ability to lift files, open filing cabinets and bending or standing on a
    stool as necessary
  • Is required to work onsite as scheduled with the potential to qualify to work from home two
    days a week and has little to no expected travel

The above statements are intended to describe the general nature and level of work being performed by the person(s) assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities and skills required of personnel so classified. Employees holding this position will be
required to perform any other duties as requested by management, from time to time in its sole discretion. This updated job description supersedes prior descriptions for the same position. Management reserves the right to add or change duties at any time.

Application Instructions

If you are interested in becoming a part of the HighGround team please email your resume and
cover letter to:

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