The Marketing Specialist is responsible for developing and managing the agency’s branding, in-house advertising program, creative design, print and digital collateral, website, and service changes. This position leads various annual marketing campaigns as assigned by the Director of Marketing & Communications. In addition, the Marketing Specialist executes the agency’s in-house advertising program and helps manage external creative and website agencies.

This position will serve as a backup for the Communications Specialist in assisting with social media marketing/monitoring, email marketing, development of videos and written content, etc. The Marketing Specialist reports directly to the Director of Marketing & Communications.

Essential Functions include:

Digital Marketing

• Assist with the management of DCTA’s external website agency and annual budget and projects.
• Serve as the official webmaster and manage all agency website projects, updates, and back-end functionality.
• Provide campaign-based and monthly routine reporting regarding website traffic and user behaviors through Google Analytics and other online tracking analytics platforms.
• Train identified staff on routine updates required by other departments.
• Stay abreast of all digital marketing best practices and implement them on behalf of the agency.

 Branding and Creative Design

• Manage agency brand standards and update annually with approval from Director of Marketing & Communications
• Support departmental campaigns, social media content, collateral, agency documentation, and special projects with graphic design execution from initial design to final packaging of files.
• Help manage the agency’s external graphic designer/agency and budget with strategic direction from the Director of Marketing & Communications
• Monitor external creative executions to maintain and/or correct usage to align with brand standards.
• Prepare and arrange a variety of written and illustrative material in an organized format for use in publications, displays and educational materials (for both internal and external audiences)
• Develop new and update existing agency collateral as needed.
• Execute product photography and retouching as needed.
• Take required in-house photographs and videos as needed.
• Assist DCTA and contractor departments with graphic and printing needs.

Service Changes and Passenger Information

• Lead passenger information campaign, material development, printing, and installation on behalf of the Marketing & Communications Department
• Coordinate with Operations for successful development and implementation of service changes.
• Develop the service, change creative timeline, and monitor required progress.
• Implement map and timetable updates in accordance with the approved service change.
• Update the DCTA website in correlation with service changes.
• Manage the inventory, placement, installation, and removal of all passenger information materials including but not limited to facility signage, route guides, platform signage, bus stop signage, vehicle signage, etc.; coordinating with other departments as needed.
• Manage the agency’s Limited English Proficiency Plan and coordinate all required translations, printing and digital assets as needed.

Annual Campaigns

• Serve as a project manager for assigned annual marketing campaigns (i.e., Holiday Service Schedule, State Fair of Texas, etc.)
• Identify marketing tactics, budget costs and creative design inspiration.
• Conduct wrap-up reports as assigned by the Director of Marketing & Communications

 Advertising Program Management (Traditional and Digital)

• Develop annual media buy strategy and execute contracts with guidance from the Director of Marketing & Communications
• Manage annual advertising budget with supervision from the Director of Marketing & Communications
• Build and maintain relationships with local advertisers.
• Stay abreast of advertising best practices and implement them on behalf of the agency.

 Vendor Management/Budget

• Manage established print vendors to produce, install, and remove materials as needed.
• Set up new vendors as needed.
• Manage all marketing procurements process as assigned by the Director of Marketing & Communications
• Manage marketing departmental purchase orders and coordinate payment of invoices.

Applicants can learn more about the position or apply directly at: www.dcta.net/about-dcta/careers