Position Description

The Marketing Coordinator produces all email campaigns for marketing and sales initiatives, serves as the project management lead for creating graphic design and digital production timelines, and performs administrative tasks in support of advertising and sales goals. Reporting to the Advertising and Sales Manager, this position is also responsible for assisting with routine website maintenance, digital graphics production, and social media as needed.

Responsibilities

Email Production

• Build, proof, edit, and deploy email campaigns including subscription and single ticket sales campaigns, eNews, pre- and post-performance emails, special promotions, announcements, education, and other sales emails.
• Work with Graphic Designer and supervisor to ensure email campaigns are consistent with branding and style guides.
• Review content compatibility by testing formatting on multiple platforms and devices.
• Deploy emails within database standards and assist with tracking campaign metrics and KPIs as set by marketing department.
• In collaboration with Senior Tessitura & Business Analytics Officer, maintain email lists by removing inactive records and adding qualified new records in accordance with the CAN-SPAM and GDPR laws and ensure that TDO does not become blacklisted by ISPs.
• Implement marketing automation and A/B testing campaigns, report on metrics and campaign effectiveness on a regular basis.

Project Management

• Serve as point-person for Asana project management software and manage production schedule for all graphic and digital design assets, printing, mailing, and broadcast emails. Ensure on-time delivery of assets.
• Works closely with supervisor to coordinate timelines, proofing schedule, and on-time delivery of ads and collateral.
• Facilitate design requests and promo set-ups both within the department and cross-departmentally.
• Coordinate distribution of proofs to multiple staff members and compile edits for the designer.
• Submit all creative assets to media and print vendors on a timely basis.

Digital Content Production

• Perform routine maintenance of organization-wide website content, including homepage, event detail information, blog posts, and all other content as needed.
• Using Adobe Photoshop and Canva, edit and resize graphics and photos as assigned by members of the marketing team for use on various platforms.
• Provide back-up for Social Media Manager; assist in scheduling or posting to multiple platforms, monitoring engagement, and attending weekly Social Team meetings.
• Provide back-up to Social Media Manager and Graphic Designer for social media content production as needed. This may include attending on-site and off-site events to capture content.
• Assist the Digital Marketing Manager with HTML content requests for the eCommerce platform.

Marketing Administrative and Team Support

• Contribute as an active member of the marketing team, develop marketing strategies to meet institutional objectives; attend and actively participate in weekly supervisor and team meetings.
• Assist with promotional partnerships, grassroots marketing, and off-site events as needed.
• Coordinate the production and distribution of event flyers and posters.
• Coordinate printing and delivery for program book inserts.
• Coordinate the scheduling and production of ATTPAC digital signage and DAD Street Pole banners; facilitate timely placement and removal of outdated materials.
• Manage the inventory of marketing materials and stock ATTPAC lobby brochure racks.
• Move boxes weighing up to 35lbs as needed and assist with recycling outdated materials regularly.
• Serve as marketing department representative at performances as required. This includes work on evenings and weekends to support Marketing, Patron Services, and Front of House needs.
• Perform additional marketing projects as assigned.

As the business evolves, so may this role. These duties may change as The Dallas Opera’s leadership identifies the need at any time.

Candidate Qualities

Traits and Characteristics

• Aptitude for multitasking, prioritizing, attention to detail, and managing time in a fast-paced environment which often presents competing priorities
• Strong project management and organizational skills; accepts responsibility for quality, accuracy, and timeliness of assignments
• Team player with customer service mindset, creative and collaborative spirit, and proven ability to build productive relationships with diverse teams internally and externally
• Communicates clearly and concisely and has exemplary proofreading skills
• Is interested in learning new skills, is proactive, and asks questions
• Maintains a positive, productive attitude working with staff, artists, volunteers, patrons, and others
• Passion for the arts. Familiarity with opera and the performing arts, and Dallas arts and culture a plus

Skills and Knowledge

• BA/BS in Arts Administrations, Communications, Marketing, or relevant studies
• At least one year of experience in content production or marketing for an agency, arts organization, corporation, or similar relevant experience
• Familiarity with web-based project management systems (Asana, Basecamp, Trello, etc.)
• Proficiency in Adobe Photoshop and Canva; experience adapting and resizing graphics for use in multiple formats
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint) and collaborating in a Microsoft 365 environment; adept at learning new programs and technology
• Knowledge of WordPress and comfortable quickly learning basic HTML coding for websites and broadcast emails

• Experience with Tessitura CRM desirable but not a prerequisite

• Able to work nights and weekends as required by the Opera’s performance schedule and sales cycles

Other Considerations

Compensation       Competitive salary

Benefits include health, vision, and dental insurance, vacation time, no-cost parking, 403(b) with employer match, and professional development opportunities to increase knowledge base and employee retention.

Education              Bachelor’s degree preferred

Location                 Dallas, Texas

Office Hours          9am to 5pm except for evening rehearsal, performance, and special event

dates. On those occasions, office hours will be flexible and mutually agreed.

Website                  dallasopera.org

Travel                     Occasional

The Dallas Opera values diversity in the workplace and is committed to creating an equitable and inclusive work environment where employees are treated with dignity and respect. The Dallas Opera is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This position will remain open until a diverse and qualified pool of candidates has been identified. Applications from populations underrepresented in the arts are strongly encouraged to apply.

To apply, please send a cover letter no longer than two pages and resume to recruitment@dallasopera.org, using the subject line “Marketing Coordinator.” Please send Word or PDF file only. No phone calls please.