Marketing Communications Specialist

February 6, 2023
Dallas, Texas
Job Type


About KidLinks:

Located in DALLAS, TX, KidLinks is a 501(c)(3) nonprofit organization that has, for 4 decades, provided healing, hope and happiness for children and families through therapeutic music entertainment and music therapy programs, helping kids find a safe and positive way to connect with their emotions and successfully deal with the illness or situation they face. Our online platform gives kids and their families free access to the healing power of music 24/7.  For more information, please visit


Job Description:

The Marketing Communications Specialist will work under the direction of the Director of Marketing & Partnerships to grow and maintain the marketing efforts of our organization to meet the needs of those served by our missions. We are seeking a dynamic individual to join our growing team.


The Marketing Communications Specialist will be responsible for developing and implementing content that articulates our message, builds our audience, and generates engagement across multiple digital platforms and traditional print forms. The Marketing Communications Specialist will support the voice of our organization ensuring it is consistent and effective throughout all communications. This position will also lead in project management of print and digital marketing efforts for development and program initiatives, including identifying and creating storytelling opportunities, building campaigns, and newsletters, and supporting blog content.


Minimum Job Requirements:

  • Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field
  • 2+ years of related experience in communications, marketing, journalism, public relations, or a related field
  • Excellent writing and verbal communication required 
  • Proficient skills with Microsoft Office Suite, Google Suite, Google Analytics, Canva, Sprout Social or Hootsuite, MailChimp, and Adobe Creative Suite (Photoshop, Illustrator)
  • Experience with a website content management system and website metrics platform such as Google Analytics.
  • Basic knowledge of photography and photo editing skills
  • Experience creating content, and planning social media content for platforms such as Facebook, Instagram, Twitter, YouTube, Linkedin, and TikTok
  • Video production/editing skills is a plus
  • Self-starter and ability to work as part of a collaborative team
  • Writing samples are required with application submission

Primary Duties and Responsibilities:

  • Build monthly social media content calendar, plan, post, and manage content on channels
  • Produce creative social graphics, videos, copy, and collateral that fits established brand standards for the organization
  • Identify trends, viral moments, and creative engaging ways to educate and connect with our audience and partners 
  • Monitor competitor community activity on-going
  • Coordinate with internal staff on articles, client stories, and initiatives to feature in digital or print form
  • Manage project coordination as requests are received and support in managing projects from initiation to completion
  • Provide support in creating monthly and quarterly e-newsletters highlighting programs, services, and partnerships
  • Measure, analyze and report on the performance of marketing initiatives and social media analytics
  • Capture digital photos and videos as needed for use on social media, website, e-newsletters, presentations, print, etc.
  • Maintain an organized image/photo file system
  • Help to coordinate website maintenance and publish updates with staff and vendor partner
  • Attend staff meetings, committee meetings, fundraising events, and/or programs as needed
  • Ability to work occasional evenings or weekends
  • Perform other job-related duties as assigned


Additional Skills and Qualifications:

The successful candidate will possess the noted skills below AND an enthusiastic spirit and mindset for learning, growing, and adaptability to the environment. 

  • Excellent verbal & written communication skills
  • Self-motivated and proactive with a strong work ethic, and ability to work both independently and as a part of a team
  • Detailed oriented with strong organizational, and project management skills as well as a highly collaborative style
  • Possess the innate ability to bring creativity to every project and task, always thinking outside the box, and offering fresh, innovative, and trending ideas


Employment Type

  • Part-time/ $30hr to start with opportunity for full-time
  • Flexible schedule



This position is part-time (~20 hours), flexible and hybrid (in-person and remote). The position includes a cell phone allowance. We are a dynamic and friendly team dedicated to the KidLinks mission.


KidLinks is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace.


We are committed to building an organization that is increasingly representative of the communities that we serve. To this end, due regard will be paid to recruiting candidates with diverse professional, academic and cultural backgrounds. 

Application Instructions

Interested applicants should EMAIL a cover letter, resume, and salary requirements to with “Marketing Communications Specialist” as the subject. No calls, please.  Materials must be provided to be considered.

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