Digital Acquisition Manager

September 30, 2022
3000 Harry Hines Blvd., Dallas, Texas
Job Type


KERA, the public broadcasting organization for North Texas is hiring a creative and innovative Donor Acquisition Director to serve on KERA’s Development Team. This person will lead a comprehensive digital fundraising strategy to grow membership and revenue.



KERA reaches more than 2 million people weekly through KERA TV, KERA News, KXT and Art&Seek. For more than 60 years, North Texans have turned to KERA as a destination for trusted educational programming and initiatives, community engagement and lifelong learning.

As we seek to recognize and reflect the increasing diversity among our audiences, we encourage applicants from diverse backgrounds and with diverse perspectives to consider employment opportunities at KERA.



The Digital Acquisition Manager will lead a digital fundraising team of staff and vendors.  The role will oversee Fundraising Search Engine Optimization/Marketing, Email, Website Promotions, Passport Conversion, Crypto Currency, NFTs, and other digital fundraising efforts.


The Manager will work closely with vendors and KERA staff to design strategy and conceptualize fresh, integrated year-round campaigns including, but not limited to, Renewals, Sustainer Conversion, Acquisition, Vehicle Donations, Sustainers, Passport, Matching Gifts, Major Gifts, Planned Giving, Stewardship Journey, North Texas Giving Day, Raffles, Calendar Year End, Podcasts, and Member Benefits.


This position is classified as FLSA exempt, is not eligible for overtime, and reports directly to the Director, Development Operations.



  • Collaborate with key staff on data analysis to design campaign strategy.
  • Leverage technologies to acquire new members, particularly among new, young and diverse audiences (listeners, viewers, streamers, subscribers and fans).
  • Create tests, plan logistics and assets, and track metrics to grow member file and revenue.
  • Coordinate customized online donation forms, A/B tests, SEO, CRM tools.
  • Collaborate nationally with NPR and PBS to stay in tune with best practices, national benchmarking data and webinars (Greater Public, Trac Media, NPR Studio, PBS Hub, etc.).
  • Network with other nonprofits and public media stations to remain well-informed on the latest trends in digital fundraising, deliverability, and online storytelling.
  • Create and manage year-round digital fundraising calendar, timelines and project plans.
  • Integrate digital opportunities within On Air Fundraising campaigns and Social Media.
  • Provide regular updates about campaign performance and write a full review of each major campaign to shape future planning.

As a KERA employee:

  • Be an active participant in KERA’s work towards equity, diversity, inclusion and belonging
  • Work in a manner that is consistent with KERA’s mission, vision and values; and maintain compliance with all company policies and procedures
  • Comply with KERA’s COVID policies.
  • Perform additional duties as assigned

This list of job duties is not exhaustive and is subject to regular reviews and updates.



We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences and passions. If you don't meet every job qualification but have some of these skills and think you’re the right person for the job, we'd like to hear from you. Please apply and tell us more about yourself.

  • Preferably 5+ years of digital fundraising experience
  • Experience in managing a team in the execution of multi-platform digital strategies.
  • A team player that is detail-oriented, organized, motivated and innovative.
  • Enthusiasm for public media with ability to write compelling donor-centered case messages.
  • Ability to analyze fundraising results and amend strategies/plans based on findings.
  • Desire to support and promote an inclusive work environment and cultivate strong, productive relationships across internal KERA departments.
  • Ability to reprioritize projects quickly based on changing needs and new opportunities.
  • A curious mind and natural desire to develop, test and evaluate new strategies is essential.



  • Passion for working for a mission-based company
  • Public media fundraising experience
  • Experience with Tessitura CRM or other comparable fundraising CRM products.




  • $63,000-73,000 annually depending on experience



  • Generous vacation (3 weeks), sick (8 days), personal time (2 days) and holidays (10)
  • Comprehensive health, dental and vision insurance
  • KERA-paid short and long-term disability, basic life insurance and AD&D insurance
  • Flexible scheduling and hybrid work environment
  • 403b plan with KERA-match after 1 year
  • Culture intentionally focused on diversity, equity, inclusion and belonging
  • Robust employee assistance program available to the employee and all members of their household



We expect this position to work out of our Dallas office at least 50% of the time.



  • Complete the application on KERA’s employment page.
  • Please include a cover letter indicating why you’re excited about joining the KERA team



KERA is an Equal Opportunity Employer

KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.

Application Instructions


  • Complete the application on KERA’s employment page.
  • Please include a cover letter indicating why you’re excited about joining the KERA team

Related Jobs