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What’s the Secret Sauce to Donor Retention?
August 27, 2021 @ 9:00 am - 11:00 am
Nationally donor retention rates are in the tank and the development office is at its highest turnover in nonprofit history. Let’s explore the varied elements that impact your retention story and discuss who is responsible for it anyway.
Learning Objectives:
- Understand your numbers and how to track and report them for benchmarking
- Learn how to build a unique matrix for your organization to address donor retention
- Use the roles within your development office, board and agency staff to turn your retention rate into gold
Program Level: Basic
Prerequisites: None
Instructional Method: Online via Zoom
Social Worker CEU Credits: 2 hours
CFRE Points: 2 points
Cost: $65 members / $115 non-members
Please note: Registration closes two days prior to the class. All registrations are subject for approval.
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ABOUT THE INSTRUCTOR
Barbara Shelton
Barbara Shelton, a certified fund raising executive (CFRE), is Vice President at M. Gale & Associates. She arrived at M. Gale from ACH Child and Family Services in Fort Worth where she served as chief development officer, responsible for planning, designing, volunteerism, and implementing a strategic direction for marketing and fund development. Her interest in fundraising started at an early age when she began raising money for the American Cancer Society after her mother died from cancer. She followed her passion for helping others by earning a degree in community services, including studies in social work, from the University of Akron (OH). As a social worker, she connected her mission to the importance of fundraising and her specific interest in helping non-profit organizations raise money shaped her career.
