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Building Successful Events
July 22, 2022 @ 9:00 am - 11:00 am
How to make sure you have the right people in the room for event night success and future donor cultivation.
Learning Objectives:
- Leading with Mission – everyone knows why they are attending the event and how they can help, BEFORE the event
- Having the right revenue enhancers at your event – ROI
- Attendee stewardship before, during, and after the event
Program Level: Intermediate
Instructional Method: Online via Zoom
CFRE Credits: 2 points
Cost: $65 members / $115 non-members
Please Note: Registration closes at 12 noon on the day prior to the class date. Registrations are subject to approval.
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ABOUT THE INSTRUCTOR
Aly Layman, Consultant, M. Gale & Associates
Aly’s strong and tenured experience as a nonprofit executive and fundraiser on the local and national level gives our client ‘s insight to their own and the broader landscape of their work. Guiding nonprofit organizations through annual funds, events, major gifts, and peer to peer on-line asks, she knows that the right mix of volunteer leadership with nonprofit professionals can take an organization anywhere. Aly believes that volunteerism must be personally and professionally rewarding to keep communities engaged in the mission.
Career highlights include:
-Executive Director, March of Dimes for Dallas/Fort Worth, Dallas, TX
-Community Director, American Heart Association| American Stroke Association, Dallas, TX
-Regional Executive Director, American Cancer Society, Dallas, TX
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