Title: Senior Director of Marketing & Events

 Description: We are currently seeking an experienced Senior Director of Marketing & Events to join our team in our Addison, TX, location.

Who We Are:

Make-A-Wish North Texas - Since 1980, Make-A-Wish® has been creating life-changing wish experiences for children with critical illnesses around the world. Wishes have proven physical and emotional benefits that can give children with critical illnesses a higher chance of survival. When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope. Wishes even reunite families and enrich entire communities. Every eligible child needs a wish to count on!  To learn more about us, please visit us at https://ntx.wish.org/

About the Role:

The Senior Director of Marketing and Events serves as a member of the development leadership team with high quality and high volume expected output.  The Sr. Director is responsible for all marketing and special events to increase market awareness and grow acquisition of community advocates.   The position will oversee a comprehensive communications strategy and special events portfolio for the chapter. Key responsibilities include managing and executing on the organization’s key event, Wish Night, and other special event programs including securing sponsorships that build and strengthen relationships for the chapter.

What you’ll do:

Core duties and responsibilities include the following.  Other duties may be assigned

• Work with the CEO, CDO, the development team and staff to create revenue goals, both long and short-range, to accomplish the Foundation’s financial and public awareness needs.
• Provide leadership and supervision of a team of 4 full-time employees and seasonal interns; mentor direct reports to achieve professional and personal growth goals; routinely provide feedback and guidance to encourage individual and team growth; and address any personnel issues in a timely manner that would negatively impact the team or organization.
• Support the growth of the chapter through collaboration with all departments to broaden awareness across all audiences.
• Build and sustain strong, effective relationships with key stakeholders including staff, board members, partners/donors, volunteers, and media.
• Track defined data, metrics, and benchmarks to meet goals established for revenue and brand awareness.

Marketing:

• Strategically lead all branding, marketing, and communications to heighten awareness of our mission and events including, but not limited to, campaigns, digital/online promotions, print and electronic collateral, reports, advertising, news relationships, and other promotional material.
• Oversee the maintenance of brand standards as provided by Make-A-Wish America and ensures training for staff and the Board of Directors is provided to ensure consistent and effective brand communication.
• Leads the marketing team to work collaboratively with the CDO and CEO on crisis communication plans and PR strategy.

Events:

• Manage and build chapter events through increased corporate, individual, volunteer, and other community involvement to ensure MAWNTX’s sustainability and fulfillment of the Make-A-Wish mission.
• Work with key staff and Board committee members to develop plans for annual Wish Night program including, but not limited to, venue and vendor coordination, program theme, development of event program and activities and marketing of the event along with event logistics such as AV, registration, and coordinating work with event venue.
• In collaboration with regional development team members, manages development of sponsorship packages tailored to each event to meet the needs of prospective donors and partners.
• Interface with the MAWNTX Board of Directors and other members of the Make-A-Wish individual donor network to leverage their corporate contacts, securing introductions for event sponsorship and activation.
• Prepare and manage event budgets, track event expenditures (including monitoring of check requests, deposits, invoicing, and reporting), and provide on-going financial progress reports for each event.
• Manages all details surrounding the Wish Night Board committee including but not limited to coordinating meetings with committee chair, planning meetings and follow-up from meetings.
• Works with staff on engagement of Wish Night volunteers focused on securing auction, raffle, and volunteer roles pre-, during, and post-event, and other aspects on the night of execution.
• Develop event marketing collateral, broadcast media opportunities, social media advertising, as well as other publicity targets.
• Summarize face-to-face visits, outreach and communication, and proposal details via contact reports in donor record utilizing Sales Force.
• Represent the Chapter at fundraising events and in the community.
• In accordance with the Make-A-Wish team philosophy, carries out or assists with other tasks in addition to those listed in the job description.

 Our Perfect Candidate

Education and Experience:

• Bachelor’s degree or higher in business or related equivalent experience.
• 7 years minimum experience in non-profit event planning, execution, fundraising, and marketing communication.  At least three years supervision/leadership experience. 

Required Abilities and Skills:

• Outstanding interpersonal relationship building, employee coaching, and development skills.
• Strong understanding and comfort level in marketing, social media, and event management
• Superior written and oral communication skills with the ability to engage donors through the Make-A-Wish mission
• Candidate must be a self-starter, initiative-taker, highly organized, and detail-oriented with the ability to work independently as well as in a collaborative team environment
• Ability to effectively manage time and work priorities and multi-task
• Superior presentation skills
• Extensive Salesforce (or other donor database software) experience required
• Flexibility to attend events that may take place early mornings, evenings and weekends
• Flexibility to travel when necessary
• Ability to present a positive and professional image of the Make-A-Wish Foundation of North Texas
• Ability to work independently and with limited supervision

Company Offers:

• Competitive salary commensurate with experience and education
• Comprehensive benefits package available: (healthcare, vision, dental and life insurances; 401k company match; paid time off and holidays)

We are an Equal Opportunity Employer!

To Apply: Please submit your cover letter, salary requirements (a range is fine), and resume to hr@ntx.wish.org