KERA, the public broadcasting organization for Dallas/Fort Worth, is looking for a marketing expert to join our audience development team. Serving the country’s fifth-largest media market, KERA reaches more than 2 million people weekly through KERA TV, KERA News, Triple-A music station KXT 91.7, and the websites kera.org, kxt.org, keranews.org and artandseek.org. For more than 60 years, North Texans have turned to KERA as a destination for community engagement and lifelong learning.
As we seek to recognize and reflect the increasing diversity among our audiences, we encourage applicants from diverse backgrounds and with diverse perspectives to consider employment opportunities at KERA.
KERA is seeking a Marketing Manager to join our team and grow our audience. Reporting to the Director of Digital Marketing, the Marketing Manager will develop promotional strategies for each of the organization’s platforms, including KERA TV, KERA News, KXT and Art&Seek. The Manager’s main responsibilities will include developing compelling marketing campaigns that grow KERA’s reach and deepen the organization’s value among existing audiences. The Manager will build relationships with strategic paid and trade media partners to ensure KERA’s promotions are shared effectively in communities throughout North Texas. This position also will serve as a project manager for key station initiatives.
ESSENTIAL RESPONSIBILITIES AND DUTIES:
- Creates and implements strategic marketing campaigns for all KERA and KXT platforms
- Oversees media buying and planning for tentpole programs and services
- Identifies and facilitates partnership opportunities for marketing trade campaigns
- Writes compelling copy for broadcast and digital promotions
- Manages production of bi-monthly print member newsletter
- Serves as project manager for core organizational initiatives, specifically those related to TV, education and kids programming
- Assists with marketing strategy for social media and email teams
- Upholds and advances KERA’s commitment to diversity, equity and inclusion in all facets of KERA and KXT’s work
- Works closely with the audience development team on strategy and coordination of key initiatives and audience engagement
- Performs additional duties as assigned by management
- Maintains compliance with all company policies and procedures
We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences and passions. If you do not meet every position qualification but have some of these skills and feel you could be the right candidate for the job, we would like to hear from you. Please apply and tell us more about yourself.
This is a full-time marketing position. A successful candidate should have a bachelor's degree in marketing, communications, PR or journalism, as well as 3 years of work experience in a professional setting. Proven advanced skills in writing marketing copy, promotional campaign development and project management are essential. Experience in fundraising promotions and digital marketing also is key, as is the ability to complete multiple tasks on deadline.
Work experience in a media, nonprofit, marketing or public relations environment is a plus. This position works frequently with other teams across the organization and must be both a team player and a self-starter. The individual must also be innovative, creative and an accountable problem solver.
Must have a strong command of the following software: Microsoft Excel, Word, PowerPoint and other Office applications. The candidate should also have experience with WordPress, Facebook, Twitter, Instagram, YouTube and email marketing services. A valid driver’s license and insurance are required for assignments/activities that may involve work outside the office and/or operating the company vehicle.
Experience/familiarity with the public broadcasting system and on-air TV or radio experience is a plus, but not required.
$62,000 - $70,000, depending on experience.
KERA is currently operating remotely due to the pandemic, and this job will primarily be performed remotely at this time. We expect that this position will eventually work out of our office at least 25% of the time.
HOW TO APPLY:
Complete the application on KERA’s employment page page and attach a resume and cover letter.
KERA is an Equal Opportunity Employer
KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.