The Dallas Opera
January 11, 2022
2403 Flora St., Dallas, TX
Job Type


Position Description
Reporting to the Director of Marketing, Sales, and Patron Services, this position is responsible for
creating a strategic and comprehensive marketing plan for group sales and audience development to
achieve established attendance and revenue goals. The Group Sales Manager oversees the budget
and implements sales tactics, co-promotions, events, and other initiatives developed as part of the
annual marketing plan. This position also works collaboratively with cross-functional teams to develop
new (and leverage existing) arts, education, community, and corporate partnerships.
Group Sales
• Identify and cultivate group ticket segments such as corporate, tourism, university students and
alumni, resident communities, and others to increase attendance and support revenue goals.
• Proactively call, email, and set appointments to generate new clients and revenue streams.
• Follow up with past clients to renew orders for future seasons.
• Demonstrate knowledge of TDO programs and impact, create value proposition, pricing
strategy, and sales messages.
• Work with internal team to create all required sales materials; ensure relevant web pages are
accurate and maintained.
• Collaborate with Development team to leverage sales opportunities with corporate partners.
• Serve as primary contact with third-party ticket vendors for promotional offers around targeted
concerts. Target opportunities to push promo-code opportunities in the market.
• Develop sales reports to track revenue and demonstrate prospecting efforts.
• Maintains membership and participation in group organizations
• Actively network in the community and represent TDO at events to generate new relationships
and sales opportunities.
Audience Development
• Collaborate with Education & Community Engagement team to grow community partner
relationships and increase attendance at in-person events. Provide marketing support as
• Collaborate with the Advertising and Sales Manager to initiate, develop, manage, and
implement cross promotions with arts partners.
• Collaborate with Advancement team to support a program for patrons 21-40, research current
marketplace, and implement marketing plan.
Team/Other Responsibilities
• Work closely with Patron Services team on all pricing and discounts to ensure accuracy of sales
promotions. Ensure website is up to date with latest prices and polices.
• CRM database: Create and maintain patron and organization profiles, manage inventory and
seating assignments, fulfill all group sales reservations, manage payment plans and invoicing,
and track special requests or ADA needs for Front of House.
• Create and manage Group Sales annual expense and revenue budget.
• Attend and actively participate in all team meetings and meetings with direct supervisor as
• Maintain positive relationships with staff members, patrons, and community partners. Attend
performances and assist with event, Front of House, and Patron Services tasks as needed.
• Collaborate with Patron Services Manager and marketing team to coordinate and
maintain lobby marketing, such as event tabling, signage, brochure racks, and other

Application Instructions

Candidate Qualities
Traits and Characteristics
• Self-motivated with a commitment and accountability to achieving sales goals
• Creative collaborator with customer service mindset, and proven ability to build productive
working relationships internally and externally
• Aptitude for multitasking, prioritizing, attention to detail, and managing time in a challenging
environment which often presents competing priorities
• Strong project management and organizational skills; accepts responsibility for quality,
accuracy, and timeliness of assignments
Skills and Knowledge
• A Bachelor’s degree in a related field (music, marketing, sales) and broad understanding of
basic sales tactics
• Three years of person-to-person inside/outside sales experience, preferably in performing arts,
sports, or entertainment fields
• Experience with CRMs and ticketing systems
• Budget management experience
• Knowledge of classical music, opera, DFW arts and culture, higher education, and non-profit
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint) and collaborating in a
Microsoft 365 environment
• Familiarity with digital project management systems (Asana, Basecamp, Trello, Jira)
• Strong written communication skills, including proofreading, grammar, and spelling skills
Other Considerations
Compensation Competitive salary
Benefits include health, vision, and dental insurance, vacation time, no-cost parking,
403(b) with employer match, and professional development opportunities to
increase knowledge-base and employee retention.
Education Bachelor’s degree preferred
Location Dallas, Texas
Office Hours 9am to 5pm except for evening rehearsal, performance, and special event dates.
On those occasions, office hours will be flexible and mutually agreed.
Travel Occasional
The Dallas Opera values diversity in the workplace and is committed to creating an equitable and
inclusive work environment where employees are treated with dignity and respect. The Dallas Opera is
an equal opportunity employer and maintains a policy of non-discrimination with all employees and
applicants for employment. This position will remain open until a diverse and qualified pool of
candidates has been identified. Applications from populations underrepresented in the arts are strongly
encouraged to apply.
To apply, please send a cover letter no longer than two pages and resume to, using the subject line “Group Sales Manager.” Please send Word or PDF
file only. No phone calls please.

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