Email Director

February 17, 2021
3000 Harry Hines Blvd., Dallas, Texas 75201, Texas
Job Type


Become a leader in the digital audience revolution at KERA by engaging our community like never before. KERA, the public media organization for Dallas/Fort Worth, is looking for an Email Manager/Director to significantly grow and authentically engage new audiences to build revenue and loyalty. This new position will require a digital rock star with an entrepreneurial mindset. KERA and sister station KXT reach more than 2 million people weekly through our broadcast and digital platforms. For more than 60 years, North Texans have turned to KERA as their destination for trusted news, smart entertainment and lifelong learning.

Put your unique experience and passion for the mission of public broadcasting into action. We seek to recognize and reflect the increasing diversity among our audiences, and we encourage applicants from diverse backgrounds and perspectives to consider employment opportunities at KERA.


KERA is hiring an Email Director to build a robust email product and platform strategy for KERA and KXT. Focusing on the critical areas of lead generation and user identification, you will leverage your thorough understanding of user behavior and design and technology to drive engagement based on audience/user journeys. You will own the product pipeline to connect KERA and KXT to new, younger and more diverse audiences while strengthening connections with existing audiences through the delivery of highly targeted content.

Reporting to the Director, Audience Development, you will be the in-house expert for developing products and content strategies that significantly grow and evolve our email programs. Your excellent writing skills and ability to understand and communicate with our diverse and growing audiences in a positive and authentic way will attract and engage leads critical for success in this role. This position will work closely with KERA’s Audience Development, Membership, Content, Technology and Business Intelligence teams to strategize and implement compelling email campaigns that achieve audience and revenue targets.

Your ability to learn quickly, solve problems, multi-task and work exceptionally well with diverse co-workers across all functional areas will ensure your success in this role.


Develop and execute effective lead-generation strategies and campaigns across all stations to attract and retain identified audiences.
Build and deploy email campaigns that utilize list segmentation to deliver targeted content to a variety of audience segments with growth, retention and conversion in mind.
Employ advanced knowledge of email fundamentals, including email authentication, segmentation, A/B testing, list management and general design guidelines to grow and maintain target lists.
Analyze email campaign performance metrics to derive key insights to optimize campaigns, including testing opportunities, product design and new campaign production.
Work collaboratively with internal teams on communication strategies to drive effective lead generation campaigns that achieve stakeholder goals.
Document marketing process procedures and flow, recommending any changes to improve process efficiency.
Create product vision and user journeys for assigned projects and products with the end user in mind.
Employ SEO and SEM strategies to generate inbound traffic through content creation and webpage management.
Ability to socialize ideas, make recommendations and gather team consensus to move forward across a matrixed organization.
Partner with Data/Business Intelligence teams to evolve email delivery and engagement reporting and dashboards/KPIs, ensuring full visibility and responsiveness to all aspects of email program performance.
Experience selecting and integrating email service providers (ESPs).


3+ years building high-volume inbound marketing strategies and messaging in a brand, media, agency or similar environment with measurable results in attracting and converting consumers into loyal users/subscribers.
Passionate about user experience to build and retain audience through product design and list segmentation.
Strong data analytics capabilities using advanced features in Excel and other BI software platforms.
Strong leadership and communication skills, with experience managing and motivating cross-functional teams/individuals with a positive, people-oriented demeanor.
Growth mentality -- you think in terms of stakeholder goals to build strategies that increase engagement, loyalty and revenue.
Experience with CRM products, Tessitura preferred.
Possess strong decision making and prioritization skills that pushes through issues with creative solutions and tenacity, while maintaining a grace-under-pressure demeanor.
Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.
Must have a strong command of the following: Microsoft Excel, Word, PowerPoint and other Office applications. Experience with Photoshop, web design, SQL and HTML.

Experience running marketing and/or fundraising communications channels/campaigns.
Solid understanding of the mechanics and lifecycle of email, SMS and push notifications as well as experience with emerging messaging channels.
Experience building audience-focused engagement products across email and other channels such as SMS, push notifications and emerging messaging platforms is strongly preferred.
Excellent communication and stakeholder management skills at the senior leadership level.
EDUCATION: A Bachelor’s Degree, Military Experience or other related experience is necessary.

We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences and passions. If you do not meet every job qualification but have some of these skills and feel you could be a good fit, we would like to hear from you. Please apply and tell us more about yourself.


KERA is currently operating remotely due to the pandemic, and this job will primarily be performed remotely at this time. We expect that this position will eventually work out of our office on either a full or part-time basis.

Application Instructions


  • Complete the application on KERA’s employment page.
  • Attach a resume and cover letter summarizing how you’d approach the job, professional accomplishments and qualifications, with links to recent audio/digital work samples. Please include how you found out about this position in your cover letter.

North Texas Public Broadcasting is an Equal Opportunity Employer

KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.


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