Content Writer and Social Media Manager

Meadows Mental Health Policy Institute
August 30, 2021
Anywhere in Texas, Texas
Job Type


Reports To: Senior Director of Communications and Public Engagement 

Position Summary: The Meadows Mental Health Policy Institute (Meadows Institute) is seeking a self-motivated content writer and social media manager to support its team. This person must be a strong writer, a solutions-focused problem solver, and experienced social media manager who can develop strategies to promote and support a range of mental health-related content for two brands: the Meadows Institute and Okay to Say™, its mental health public awareness campaign. 

The ideal applicant is an effective communicator, passionate about social media and marketing communications, and has a proven track record of impactful, on-brand writing. They should be an organized team player who is willing to roll-up their sleeves to contribute ideas and help wherever needed. 

Required work location for this position is in the state of Texas. Statewide travel (up to 10%) may be required. Some duties may require access to reliable personal transportation. 


• Develop content and social media strategies and action plans to support the Meadows Institute mission and key priorities. 

• Write clear and engaging content that is consistent with the Meadows Institute and Okay to Say brands and further key messaging and priorities in a variety of formats (e.g., weekly internal newsletter, blog posts, annual report, event materials, presentations, social media content, email blasts). 

• Contribute to the development and creation of content that is on-brand and supports communication objectives. 

• Write, review, and edit communications materials ensuring consistent tone, style, and readability. 

Required Qualifications: 

• Bachelor's degree in Business, Communication Studies, or related field. 

5+ years of relevant professional experience including social media content development and strategy, communications, marketing, and writing. 

• Excellent written and verbal communication skills. 

• Strategy- and action-oriented. Works well in a fast-paced, collaborative environment and can juggle priorities. 

• A great writer who can translate complex information into easy-to-understand language for multiple audiences. 

• Able to write concise and persuasive copy appropriate for the platform and target audience. 

• Demonstrate leadership skills, ability to keep projects on track and on time. 

• Experience in social media and online engagement tools, preferably Sprout Social. 

• Ability to work independently as well as collaboratively with colleagues. This includes overcoming geographic and other potential barriers to communicating with and making contributions to the team’s work. 

• Excellent organizational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines. 

• Capacity to think strategically, critically, and respond analytically. 

• Flexibility in working with new issues, topics, and approaches. 

Preferred Qualifications: 

• Experience with Basecamp 3, Dropbox, and Google Suite. 

• Work closely with external affairs team to strategize, plan, and execute significant moments via its social media channels and other communications vehicles. 

• Provide quarterly reports, including insights and recommended actions. 

• General support of Meadows Institute events and initiatives as a contributing member of the Communications team. 

• Other duties as assigned. 

Application Instructions

To Apply: 

Qualified applicants are encouraged to submit their resume, cover letter, and 3-4 writing samples to: 

Writing samples should demonstrate your ability to write copy reflecting communications strategies, well-suited to the intended format. Must include content from at least two social posts, and can also include blogs, newsletters, website copy, email marketing, and other print or digital collateral. 

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