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Survey Says: Master the Art of Effective Survey Design

November 7, 2019 @ 9:00 am - 12:00 pm

A well-designed survey can serve as a powerful tool to capture client feedback and measure program outcomes. Although some aspects of survey design may seem like common sense, there are research-based practices that are effective in addressing issues related to low response rates, bias, survey fatigue and data quality. In this workshop, we will share information that will help you learn how to effectively plan and administer surveys, learn how to apply research-based best practices to design effective surveys and plan for data analysis during the survey design process to ensure valid, reliable and useful data.

Learning Objectives:

Students who attend this workshop will be able to:

  • Describe the components of a good survey project plan
  • Recognize common survey design pitfalls
  • Describe practices and principles for designing effective surveys
  • Recognize the influence of survey design on data analysis

Course Outline:

  • Survey Planning and Administration
    • Understanding Ethical Considerations
    • Creating SMART survey objectives
    • Creating a basic survey project plan
  • Survey Design
    • Defining key terms and concepts
    • Describing question types
    • Describing best practices for writing survey questions
    • Describing best practices for formatting survey questions
    • Describing best practices for identifying survey scales
    • Describing best practices for ordering survey questions
  • Considerations for Survey Design and Data Analysis
    • Understanding how question format affects data analysis and data storage

Program Level: Basic
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom – lecture, discussion, and hands-on exercises
Live Webinar – webinar must be attended during seminar hours
Social Worker CEU Credits: 3 hours

Cost: $65 member/$115 non-member



Guillermo Villalobos has over 8 years of experience leading research projects at the University level, and over 3 years of experience in research and evaluation work with non-profit organizations and government agencies. He is experienced in study design, quantitative and qualitative research methods, tool development, data collection and management, report writing, and presenting results to experts and the general public. He has also published in peer-reviewed and other professional journals, and has presented his research at professional conferences. Mr. Villalobos is a member of the American Evaluation Association and the Society for the Psychological Study of Social Issues. Mr. Villalobos holds a Master of Arts in General-Experimental Psychology from California State University, San Bernardino as well as a Bachelor of Arts in Psychology from University of California, Riverside. He is currently completing his Doctor of Philosophy degree in Interdisciplinary Social Psychology at University of Nevada, Reno.



November 7, 2019
9:00 am - 12:00 pm
Event Category:


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