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Strategic Planning 101

January 28, 2021 @ 9:00 am - 11:30 am

Strategic planning is a central activity for nonprofits in every mission space, but it can be an intimidating project to tackle. Horror stories abound of strategic plans that are too complicated to implement but cost too much to ignore. Where to begin? How do you design and execute a strategic plan that will be actionable and make an impact on the community you serve?

Whether you are an executive director, member of a board of directors, or want to better understand the behind the scenes of strategic planning, this course will give you the tools and resources to engage in an effective and actionable strategic planning process. This course will guide you through the environmental scan, including effective SWOT and gap analyses, confirming the mission and vision of your organization, setting key objectives, identifying strategies and metrics and setting goals.

After attending this course, you will:

  • Understand the basics of the strategic planning process, including the environmental scan, effective SWOT and gap analyses, confirming the mission and vision of your organization, and working with key objectives, strategies, and metrics and goals.
  • Have the tools and resources to participate in the strategic planning process and implementation with your organization.

Program Level: Basic
Prerequisites: None
Instructional Method: Online via Zoom

Cost: $65 members / $115 non-members

Please note: Registration closes at 12 noon the day prior to the class. All registrations are subject for approval.





Sam Hamann

Sam is CNM’s Senior Consultant for our Strategic Consulting Services. He brings experience from the legal field and working with nonprofit organizations as a community partner at a local church. As an attorney, Sam’s experience includes advising clients on formation of entities, organizational structure, and other corporate and tax matters. Sam has direct experience in the organization and implementation of strategic plans, including development of plan and communication with stakeholders. Through this work, Sam has experience working with boards of directors and leaders of organizations regarding key strategic matters. Additionally, Sam has experience in community partnerships through working with nonprofits to achieve goals related to education, homelessness, fighting hunger, and a number of other causes seeking to strengthen communities. Sam earned a Masters of Divinity degree from Brite Divinity School in Fort Worth, Texas, a Juris Doctor, cum laude, from SMU Dedman School of Law in Dallas, Texas, and a Bachelor of Science in Economics, magna cum laude, from Texas Christian University, in Fort Worth, Texas.


January 28, 2021
9:00 am - 11:30 am
Event Category: