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Using Special Events in Fundraising

October 20, 2020 @ 9:00 am - 11:00 am

Special events should be a very strategic part of any comprehensive annual development plan. Events are a great opportunity to increase awareness and engagement for any organization; however, expectations should be right-sized regarding dollar generation. This session will evaluate the use of special events to enhance your overall program and maximize follow up after events.

After this course you will know:

  • How to measure the effectiveness of your special events.
  • How to evaluate and approve new events or sunset historical events.
  • How to manage volunteers to produce effective results.

Program Level: Basic
Prerequisites: None
Instructional Method: Online
Social Worker CEU Credits: 2 hours
CFRE: 2 points

Cost: $65 members/$115 non-members

Please note: Registration closes two days prior to the class date. Registrations are subject to approval.





Michelle Buchanan, CFRE

Building strong, trusted relationships was one of the secrets to Michelle’s success as a development professional and major gift officer. Michelle began her fundraising career at the Wesley Community Center, eventually serving at the University of Houston’s main campus. Before joining Dini Spheris, Michelle was a leader among the major gift solicitors at The University of Texas M. D. Anderson Cancer Center. There, Michelle managed an annual portfolio of over 150 individuals – many of whom she would come to regard as personal friends.

Michelle is a Principal at Dini Spheris’ Houston Office. She has served as team leader on numerous projects. Those projects include building a centralized philanthropy program for St. Louis’ Mercy Health system, which spans four states and 32 hospitals, as well as working with Medical Center Hospital in Odessa, Texas, to create the first-ever major gift foundation. A graduate of Texas Tech University, Michelle is often heard speaking at major professional conferences in nonprofit, educational and healthcare philanthropy.


October 20, 2020
9:00 am - 11:00 am
Event Category: