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Social Media, Crowd Funding, and Giving Days

July 29, 2020 @ 9:00 am - 11:00 am

Social media is a tool used by billions daily to connect, to share, and to discover what is happening in their backyard and worldwide. As communication tools change rapidly and crowd funding campaigns grow more and more popular, how can you maximize your organization’s presence to achieve the greatest return? How have events such as North Texas Giving Day rallied communities to give to and learn more about local nonprofits? How do you organize and maximize online philanthropic campaigns? This course examines how social media and other digital platforms are most useful for your development team and how you can prepare your organization and volunteers for successful online engagement.

 Learning Objectives:  Students who attend this workshop will be able to:

  • Explore best practices to utilize different social media platforms for their development team
  • Understand impactful social media messaging and integrating online communication with stewardship strategies
  • Build a timeline and strategy to leverage crowdfunding and giving days for annual fundraising
  • Leverage social media to engage volunteers and donors

Program Level: Basic
Prerequisites: None
Instructional Method: Online via Zoom
CFRE Credits: 2 points

Cost: $65 members / $115 non-members

Please note: Registration closes two days prior to the class. All registrations are subject for approval.






Mary Claire Walther

Entering college with a vision of changing the world through the Foreign Service, Mary Claire is now involved in changing lives through the institutions, volunteers and executives she serves as a Dini Spheris consulting team member. She began volunteering and giving back to her community at a young age. Mary Claire ventured from her Houston home to enroll at the University of Chicago to study religion and history. However, after an internship at Interfaith Ministries for Greater Houston, Mary Claire became captivated by the transformative power of philanthropy and the integral role fundraisers play in making dreams a reality. One internship became many, and by graduation Mary Claire had worked in several development departments across Houston and Chicago.

What drives Mary Claire every day is a deep passion for service and a sincere belief that – in the words of Margaret Mead – a “small group of thoughtful, committed citizens can change the world.”

Immediately prior to joining Dini Spheris, Mary Claire managed individual giving and the annual fund at Young Women’s Leadership Charter School in Chicago. While there, she helped develop the organization’s first major gifts program, quadrupling individual gifts within a single year.

Since joining Dini Spheris, Mary Claire has worked with clients throughout Texas and across the country. Engaged in a variety of capital and endowment campaign settings, she has helped development and executive staff to believe that vision – coupled with patient, diligent hard work – can overcome the most daunting challenge. In addition, Mary Claire continues teaching and mentoring the next generation of nonprofit leaders as an adjunct lecturer with the University of Houston Nonprofit Leadership Alliance.


Natalie Voigts

Passion for mission, a heart for success and a love of people drive Natalie’s dedication to the nonprofit sector. Growing up as a dancer and musician fostered her early love of nonprofit organizations – which magnified after spending three seasons with Waco’s {254} Dance-Fest. Here she cultivated support for the local dance community while earning her BBA in entrepreneurship and dance from Baylor University.

As a lifelong learner and naturally curious person, Natalie loves a challenge and thrives when breaking out of her comfort zone. Before joining Dini Spheris, Natalie earned her MBA from SMU’s Cox School of Business and her MA in Arts Administration from SMU’s Meadows School for the Arts. Natalie worked for the Lyda Hill Foundation supporting the Better Together Fund and consulted with organizations like the Akola Project to calculate their social return on investment. Here, she developed a deep appreciation for the power of nonprofit organizations to create dramatic social impact and change lives for the better.

Natalie has a keen understanding of both the human and analytical side of fundraising success. Through her studies, Natalie engaged in strategic planning for local and international nonprofits in Milan, Italy and has published on the economic effect of the arts on rural communities with SMU Data Arts. Natalie’s dichotomy of interests in the analytics of business and beauty of art and philanthropy underscore her fundamental belief that nonprofits and the people who serve on their behalf drive the changes we hope to see in the world.


July 29, 2020
9:00 am - 11:00 am
Event Category: