ATTENTION – Members, make sure you enter your discount code and click “Apply” to activate the discount. CNM does not refund the difference if the discount code is not applied at the time of transaction. Contact for the code if you do not know it!

Loading Events

« All Events

  • This event has passed.

Creating Compelling Messages that Engage Donors and Raise Money SOLD OUT!

November 20, 2019 @ 9:00 am - 12:30 pm

Successful fundraising depends on compelling messages.  Vision, mission and values statements are essential, but are not substantive enough to compel a prospect to give.  Strategic plans are vital, but not compelling to read.  How, then, do we talk compellingly to prospects and donors?  How can we ensure the messages communicated by board and staff members are consistent? And finally, how do we deliver compelling messages that create empathy and motivate prospects and donors to action?

This workshop:

  • Demonstrates constituency mapping, a tool for understanding different like-minded groups in an organization’s universe
  • Explores a powerful formula for creating compelling messages that give prospects and donors the information they really want
  • Applies this formula to logic models, impact speeches and the case for support
  • Allows you to create and practice your own impact speech
  • Explores logic model, impact speech and case for support samples

As a result, participants will leave this session knowing how to create compelling, consistent messages that board and staff members can use to motivate prospects and donors to action.

Learning objectives:

  • Learn how to create a constituency map
  • Understand a powerful messaging formula
  • Explore logic models, impact speeches and case statements
  • Create and practice an impact speech
  • Examine sample logic models, impact speeches and case statements

Course outline:

  • Fundraising & marketing
  • Constituency mapping
  • Logic models
  • Impact speeches
  • The case for support

Program Level: All levels
Prerequisites: Creating a Culture of Philanthropy
Instructional Method: Adult In-person classroom – lecture, discussion, and hands-on exercises

 Cost: $65 members/$115 non-members




November 20, 2019
9:00 am - 12:30 pm
Event Category:


CNM Dallas (Suite 250)
6688 N. Central Expressway, Suite 250
Dallas, TX 75206 United States
+ Google Map