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Making the Ask: Major Gift Discovery, Cultivation and Solicitation

February 21, 2019 @ 9:00 am - 12:00 pm

Asking for the gift can be intimidating to development professionals, much less executive staff and board members. Yet the process of cultivating and ultimately asking for a major gift cannot be a one-person show, particularly for nonprofits seeking to grow their fundraising revenue.

This session offers practical advice to help close major gifts and can be used as a teaching tool to engage organizational leadership.

Learning objectives:

  • Asking for major gifts
  • Training volunteers and executive staff to ask
  • Recognizing other opportunities

Course Outline:

I. Discovery

II. Solicitation

III. Training

Program Level: Novice to mid-level marketing experience
Prerequisites: None
Instructional Method: Adult In-person classroom
Social Worker CEU Credits: 3 hours

Cost: $65 members/$115 non-members



February 21, 2019
9:00 am - 12:00 pm
Event Category:


2902 Floyd St.
Dallas, TX 75204
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