Members, make sure you enter coupon code and click on apply coupon to get your discount.

Contact for the code if you don't know it!

Loading Events

« All Events

  • This event has passed.

Intentional Stewardship: Transforming First-Time Givers into Loyal Donors

July 17 @ 9:00 am - 12:00 pm

A Network for Good study found that at the average nonprofit, the percentage of first-time givers who give again the next year is 27%.  That’s less than three in 10 who make a second gift.  More than seven donors move on to try out another nonprofit relationship!

Organizations that benefit from first-time gifts, but fail to value relationships with the individuals behind the gifts will not be prepared to convert the first time giver into a donor.  Lost donors are lost potential – and we know it is far less expensive and time-consuming to convert and keep donors than to add new ones!

The good news is that stewarding donor relationships, converting first-time givers to donors and keeping donors isn’t rocket science!  With a relationship-focused mind-set and plan you can build trust and realize the full potential engaged, loyal donors offer.

This workshop will explore how to create a plan focused on long-term relational rather than short-term transactional strategies.  In addition, highly meaningful and easy to implement strategies for donor segmentation and communication will be discussed.  As a result, you will be prepared to effectively nurture relationships with your first-time givers and existing donors, respond to their needs for transformational change and achieve the ultimate goal – donor loyalty.

 Learning objectives:

  • Understand the importance of increasing donor loyalty
  • Identify the 7 Key Drivers of Donor Commitment
  • Explore 10 strategies for increasing donor loyalty

Course Outline:

  • Lifetime Value, Loyalty & Donor Retention
  • Transactional & Relationship Fundraising Practices
  • The Retention Story
  • 7 Key Drivers of Donor Commitment
  • Loyalty Strategies
  • Resources

Program Level: All levels
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom

Cost:  $65/members; $115/non-members

Please note: Registration closes two days prior to the class date. All registrations are subject for approval.



July 17
9:00 am - 12:00 pm
Event Category:


CNM Dallas (Suite 1025)
6688 N. Central Expressway, Suite 1025
Dallas, TX 75206 United States
+ Google Map