ATTENTION – CNM is pleased to announce we are offering our public seminars online via Zoom. In addition, we are going to begin curating a collection of on-demand public seminars that can be purchased and downloaded to view on your own schedule.  We look forward to serving you and meeting your needs for professional development in new, innovative ways. 

Due to current CDC recommendations regarding COVID-19, CNM has put our in-person public seminars and certificate programs on hold. 

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Intentional Stewardship: Transforming First-Time Givers into Loyal Donors

July 10, 2019 @ 9:00 am - 12:00 pm

A Network for Good study found that at the average nonprofit, the percentage of first-time givers who give again the next year is 27%.  That’s less than three in 10 who make a second gift.  More than seven donors move on to try out another nonprofit relationship!

Organizations that benefit from first-time gifts, but fail to value relationships with the individuals behind the gifts will not be prepared to convert the first time giver into a donor.  Lost donors are lost potential – and we know it is far less expensive and time-consuming to convert and keep donors than to add new ones!

The good news is that stewarding donor relationships, converting first-time givers to donors and keeping donors isn’t rocket science!  With a relationship-focused mind-set and plan you can build trust and realize the full potential engaged, loyal donors offer.

This workshop will explore how to create a plan focused on long-term relational rather than short-term transactional strategies.  In addition, highly meaningful and easy to implement strategies for donor segmentation and communication will be discussed.  As a result, you will be prepared to effectively nurture relationships with your first-time givers and existing donors, respond to their needs for transformational change and achieve the ultimate goal – donor loyalty.

 Learning objectives:

  • Understand the importance of increasing donor loyalty
  • Identify the 7 Key Drivers of Donor Commitment
  • Explore 10 strategies for increasing donor loyalty

Course Outline:

  • Lifetime Value, Loyalty & Donor Retention
  • Transactional & Relationship Fundraising Practices
  • The Retention Story
  • 7 Key Drivers of Donor Commitment
  • Loyalty Strategies
  • Resources

Program Level: All levels
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom

Cost:  $65/members; $115/non-members

Please note: Registration closes two days prior to the class date. All registrations are subject for approval.



July 10, 2019
9:00 am - 12:00 pm
Event Category:


CNM Fort Worth
Westbend I, 1701 River Run, Suite 1002
Fort Worth, TX 76107
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