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The Bedrock of your Organization: The Individual Donor

February 23, 2021 @ 9:00 am - 11:00 am

The cornerstone for all fundraising is the individual donor. This large segment of your donor database is where you will find your major gift donors, your event attendees, and your planned giving donors. You may also find individuals who will become the conduit to corporate support.

Yet, this segment of your database is not researched, cultivated, or stewarded in a way to encourage greater support. How to make the most of your small to mid-size gift donors is the focus of this course. We will introduce best practices and successful strategies.

This course is for the nonprofit organization that needs to retain and grow its current pool of individual donors and identify new prospects to offset donor attrition.

After attending this course, you will:

  • Understand the basic elements of database analysis
  • Be able to create and follow an effective annual fundraising plan
  • Know how to communicate effectively with your individual donors
  • Be able to effectively use volunteers, including board members; senior leadership and staff to identify prospective donors.

Program Level: Basic
Prerequisites: None
Instructional Method: Online via Zoom
Social Worker CEU Credits: 3 hours

Cost: $65 members / $115 non-members

Please note: Registration closes at 12 noon the day prior to the class. All registrations are subject for approval.





Diana Marquis, CFRE

Diana Marquis is the Chief Strategist at DMGroupConsulting. She has been a fundraiser in the Dallas/Fort Worth area for twenty years. She has worked for academic, social service, environmental education, and consulting/training agencies. Diana has served various nonprofits as Executive Director, Chief Development Officer, and Manager of Major Gifts. In addition to two decades of professional fundraising, Diana also had a career in radio and television production, and small business development.

She served the AFP Dallas Chapter as President and held other board positions as well as chair for the National Philanthropy Day Luncheon. She was appointed to the City of Dallas Cultural Affairs Commission and served four terms. She is a Leadership Dallas alumnus, a Charter Member of the Hispanic Women’s Network of Texas and a founding member of the DFW Hispanic Communicators.

After many years of being a part-time college student, Diana earned her Bachelor of Fine Arts degree from Southern Methodist University when she was forty-one years old. She then joined the staff at her alma mater and earned her master’s degree.

Diana has lived in Dallas her adult life, but her roots are in the High Plains of West Texas.


February 23, 2021
9:00 am - 11:00 am
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