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Giving USA 2020: Trends in Philanthropy

July 28, 2020 @ 9:00 am - 11:00 am

With an ongoing pandemic and downturn in the economy, fund development professionals are concerned about their fundraising efforts going forward.  This session will provide an in-depth overview of the 2019 Giving USA data and offer insights about the current environment and how to address real emerging concerns.

Practitioners will leave with the most current philanthropic data, gain a more nuanced understanding of the issues behind the headlines and receive practical advice about how to adjust your fundraising approach.

Learning objectives:

  • 2019 Giving USA report data on U.S. philanthropy
  • Working knowledge of current trends
  • Talking points to address questions and concerns of volunteers and executives
  • Adjusting fundraising strategies

Program Level: Advanced
Prerequisites: No advanced preparation required
Instructional Method: Online via Zoom
CFRE Points: 2 points

Cost: $65 Member; $115 Non-member

Please note: Registration closes two days prior to the class date. All registrations are subject for approval.




Nicole McWhorter, CFRE

Nicole has a deep commitment to her clients and works tirelessly alongside them to accomplish their goals and objectives. With a collaborative and hands-on approach, Nicole is always ready to dig in and tackle the toughest challenges. Nicole possesses an uncanny ability to analyze vast amounts of data and, from that data, put in place an actionable and strategic plan to move people, processes and goals forward.

From counseling an institution about to embark on its first capital campaign to an organization laying the foundation for a $1 billion campaign, Nicole has guided clients of all sizes through their varying philanthropic and fundraising goals. Working through development assessments, strategic planning, campaign messaging and fundraising with clients – Nicole truly enjoys the creative and technical solutions these services produce.

With a double major in Advertising and Public Relations and double minor in Marketing and Communication Studies from Texas Tech University and creative agency experience, Nicole uses her background to package institutional visions into compelling messages for her clients. An active member of Houston Junior League and instructor at the University of Houston Nonprofit Leadership Alliance and Rice University Glasscock School of Continuing Studies, Nicole is nothing if not motivated and driven for her client’s success.


July 28, 2020
9:00 am - 11:00 am
Event Category: