ATTENTION – Members, make sure you enter your discount code and click “Apply” to activate the discount. CNM does not refund the difference if the discount code is not applied at the time of transaction. Contact for the code if you do not know it!

Loading Events

« All Events

  • This event has passed.

Effective Fundraising Leadership

October 23, 2019 @ 9:00 am - 12:30 pm

Leadership is the number one success factor in any fundraising endeavor.  In this session, participants explore:

  • Board and staff leadership in fundraising
  • Ethical practice in fundraising
  • How diversity and inclusion impact fundraising
  • The issues of “overhead” and “full costs”
  • Measuring Fundraising Effectiveness

Discussions will draw on pre-reads and participants’ experiences in fundraising to clarify roles and challenges leaders must be prepared to address to ensure their organizations are positioned for fundraising success.

Learning objectives:

  • Understand the role of the development professional
  • Identify the important leadership role of board members in fundraising
  • Understand ethical practice in fundraising
  • Learn how diversity & inclusion impact fundraising
  • Explore the overhead myth
  • Understand the importance of covering “full costs”
  • Understand how to measure fundraising effectiveness

Course outline:

  • Pre-reads:
    • Leadership, A Position or Proposition?
    • Taking Flight
    • Essential Assets, How Board Members Can Provide Critical Pieces to Creating Your Organization’s Philanthropic Culture (take quiz on p. 34-35 & p 36-37
    • Unlocking the Dynamics of the Role of Governing Boards in Fundraising
    • The Overhead Myth” Moving Toward an Overhead Solution – 2 letters
    • Why Funding Overhead is Not the Real Issue: The Case to Cover Full Costs
  • The Third Sector
  • Overhead Myth & Full Costs
  • Measuring Fundraising Effectiveness
  • The Development Professional
  • Ethical practice
  • Board leadership
  • Board vs. staff roles in fundraising
  • Diversity & inclusion
  • Five Deadly Sins

Course length:           3.5 hours

Program level:          Experienced

 Prerequisite:             15 Tools for Motivating Your Board

Cost:  $65/members; $115, non-members

Please note:  Registration closes two days prior to the class date.  All registrations are subject to approval.



About the Instructor: Carole Rylander

With more than 30 years of service in the nonprofit sector, Carole Rylander maximizes mission impact by solving fund development, planning and governance challenges.   The Dallas Chapter of the Association of Fundraising Professionals named Carole the 2006 Outstanding Fundraising Executive.  In addition, she is a past president of the Chapter, has held accreditation as a Certified Fund Raising Executive (CFRE) since 1990 and is a BoardSource Certified Governance Trainer.


October 23, 2019
9:00 am - 12:30 pm
Event Category:


CNM Dallas (Suite 1025)
6688 N. Central Expressway, Suite 1025
Dallas, TX 75206 United States
+ Google Map