Education > MARKETING

nonprofit MARKETING certificate

Build a key component of a targeted marketing plan

Marketing tactics and strategies are an ever-shifting target in today’s fast-paced, insta-like environment. However, learning today’s marketing best practices and how you can develop an on-target marketing plan can help you ensure your organization’s mission and message are heard.

This certificate is ideal for professionals early in their marketing career seeking more exposure to marketing best practices and nonprofit professionals, such as development staff and Executive Directors, wearing many hats who may not have full-time internal professional marketing resources. It’s an opportunity for marketing professionals who are too busy meeting agency needs to create a Marketing Plan. The Certificate is also a professional development opportunity for marketing/PR/event professionals to achieve broader, higher level, and more current skills.

Over the course of the Marketing Certificate program, participants will interactively develop a strategic Marketing Plan for their agency. 

Course Objectives:

  • Create marketing objectives and strategies that support agency goals for fundraising, volunteer recruitment, target client outreach, new program/service launches, and other areas
  • Utilize social media, media relations, marketing communications, and events to help promote the nonprofit
  • Improve messaging, storytelling and website content
  • Develop communications programs that engage donors, volunteers, and other stakeholders that inspire them to become ambassadors
  • Manage across part-time/full-time staff members, volunteers, and outside resources to maximize marketing results
  • Develop and sell a marketing budget
  • Measure results to evaluate progress and improve marketing

Course requirements:

Homework will be assigned after each session and the instructor will provide individualized feedback on assignments via email and/or through appointment-based coaching sessions.
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Meet Your Instructor

Vin Hoey

Vin Hoey is managing director of Strategic4sight, which provides cutting-edge Strategic Plan and Marketing Plan consulting services to help nonprofits define, market, and achieve their futures. He led brand strategy and communications for the United Way of Metropolitan Dallas. During a long ExxonMobil career, Vin served as global marketing communications manager for the chemicals division and served in corporate communications leadership positions in the U.S. and Europe. Vin has taught at SMU, UNT, and the Center for Nonprofit Management. Throughout his career, he has provided significant volunteer leadership on the boards of 20 different local, national and international nonprofit organizations; chaired seven nonprofit boards; and co-founded two agencies. He serves on the board of Heart House and on the Advisory Councils of Project Transformation North Texas and the Social Enterprise Alliance-North Texas.

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CNM Dallas
6688 N. Central Expressway, Suite 1025
Dallas, Texas 75206

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9 a.m. – 12 p.m.

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Early Bird Member Rate: $400
Regular Member Rate: $600
Non-member rate $750

* Early bird member rate ends Friday, September 6, 2019

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Session Dates:
1. September 13, 2019
2. September 20, 2019
3. October 4, 2019 
4. October 18, 2019
5. November 1, 2019
6. November 15, 2019
7. December 6, 2019
Please note: You must attend all seven sessions to obtain your certificate.

“The Marketing Certificate course was extremely helpful to me in putting together my nonprofit organization’s first ever strategic marketing plan. The Retina Foundation of the Southwest is using this plan to attract new donors, volunteers, and event go-ers who are passionate about our mission. I am very grateful for the things I learned in CNM’s class and would recommend the course to anyone looking to be strategic about their nonprofit’s marketing.”

Vanessa Peterson

Development & Marketing Specialist

Retina Foundation of the Southwest


For nearly 40 years, CNM has helped strengthen nonprofits by offering affordable education and management consulting services to our members. We broadened our mission in early 2015 to strengthen communities by connecting and engaging nonprofits and other stakeholders through thought leadership, management expertise and outcomes technology.

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6688 N. Central Expressway
Suite 1025
Dallas, TX 75206


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